How Marketing your Property Has Changed

Marketing in general has changed and the property market is no different either. Although it sounds simple enough to click a few buttons, it’s important to understand your ideal market & how you can get your home in front of them at the right time. 

When selling or letting your home way back when, it was as easy as popping a sign in a shop or advertising in the local newspaper. However, as the property market grew and more people bought homes, Estate Agents became the go to for the marketing and advertising of homes. The service still ensured adverts were placed in the local newspapers, but it also included them getting in touch with people they knew were interested in buying or renting a property like yours and arranging viewings that way, too.

Online Marketing

With the digital world growing each day, it’s no secret that online marketing is the most popular way to market a property. As well as posting to their own website & social media, most Estate Agents will ensure that your home is uploaded to major property portals such as Rightmove. As well as Estate Agents adapting to online marketing, the digital world has made it much more accessible for the homeowner to share their property listing across the internet too. 

Social media has created huge opportunities for the property market, with platforms such as Facebook & Instagram creating an easy visual experience for users. As well as the ease of access, social media also allows you to share your property with the right audience at the right time.

Putting together a successful property marketing strategy involves firm knowledge of your target audience, a clear understanding of the market and a forward-thinking mindset when it comes to the latest marketing technology. 

If you're thinking of selling, our team of experts would be happy to go through a plan of action to get your home in all the right places. Email enquiries@michaelpoole.co.uk or get in touch with your local branch.